Its going to polarise opinion, says Stephen Cheliotis, chief executive of the Centre for Brand Analysis and chairman of research body Superbrands. Some people will be looking at this incredulously, asking how the hell can Murdoch do this, but enough people will lap it up. For the bulk of consumers, the initial anger has died [...]
Tags: Brand Analysis
The surprise departure of Rome from the race to host the 2020 Olympics has put the spotlight on the finances of the five remaining candidates, with Azerbaijans Baku and Qatars Doha, initially seen as outsiders but flush with cash, set to gain in status. With the Italian capital, among the frontrunners, out of the picture [...]
Tags: Brand Analysis
Group FMG today announced the launch of a unique social media benchmarking solution for Global 2000 companies that qualitatively and quantitatively evaluates their online presence against competitor activity. Through extensive data analysis, brands will better understand their competitors’ digital content and growth strategies on social media channels and as a result, find new ways to [...]
Tags: Brand Analysis
LONDON, March 1, 2012 /PRNewswire via COMTEX/ – Trusted travel company Thomas Cook has topped the “Travel Agents and Tour Operators” category yet again and is celebrating being named one of the of the UK’s leading brands. Package holidays with Thomas Cook currently cover a huge range of global destinations, from Spain holiday deals to [...]
Tags: Brand Analysis
Neben Power Plate haben Marken wie Apple, Prada, Ferrari und einigen mehr diese prestigeträchtige Auszeichnung erhalten. Seit 10 Jahren wird der CoolBrands Award von der Jury der ,,The Centrefor Brand Analysis” verliehen. Die Jury besteht aus 36 Designern, Stil-Experten, Medien-Persönlichkeiten und Prominente aus der Welt des TV, Mode und Musik. Dazu wurden dieses Jahr über 2.000 [...]
Tags: Brand Analysis
Campari Australia is the fastest growing Spirits player in the Australian beverage industry, offering the very best commercial marketers the freedom to shape and characterise the companys premium brands, including Campari, Wild Turkey, Riccadonna, Skyy Vodka and more. There is an opportunity to build the team with an experienced and passionate Brand Manager to drive [...]
Tags: Brand Analysis
Jeep will expand its range with three two-wheel-drive models in Australia in the first half of 2012 as the brand looks to broaden the appeal of its SUVs beyond its traditional 4WD customer base. It is the first time a 2WD Jeep will be sold in Australia in the renowned 44 brand’s 71-year history. The [...]
Tags: Brand Analysis
LOS ANGELES–(EON: Enhanced Online News)–Full-service agency MZ Advertising has recently launched RestaurantCatchup.com, a blog devoted to all that is QSR, sit-down and everything in-between in the restaurant world. We hope to build a virtual community of people interested in, and who appreciate, the restaurant business Serving as an informative and entertaining snapshot of the restaurant [...]
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Think wildlife, think Kenya. The national parks there offer a superb safari experience. Most of all, though, for somebody visiting from India, it comes as a huge surprise that a Government-run forest service can be a Superbrand. The Kenya Wildlife Service (KWS) manages the countrys 35 national parks and reserves. And they manage it well [...]
Tags: Brand Analysis
Reputations are founded upon relationships, trust and confidence, and all three have been dented by Tescos disappointing trading figures. Successful rejuvenation of the brand requires a consistent and compelling communication with all stakeholders. This must be a key priority for the company over the coming weeks and months. Firstly, in media and investor relations, company [...]
Tags: Brand Analysis