Campari Australia is the fastest growing Spirits player in the Australian beverage industry, offering the very best commercial marketers the freedom to shape and characterise the companys premium brands, including Campari, Wild Turkey, Riccadonna, Skyy Vodka and more. There is an opportunity to build the team with an experienced and passionate Brand Manager to drive [...]
Tags: Brand Analysis
Jeep will expand its range with three two-wheel-drive models in Australia in the first half of 2012 as the brand looks to broaden the appeal of its SUVs beyond its traditional 4WD customer base. It is the first time a 2WD Jeep will be sold in Australia in the renowned 44 brand’s 71-year history. The [...]
Tags: Brand Analysis
LOS ANGELES–(EON: Enhanced Online News)–Full-service agency MZ Advertising has recently launched RestaurantCatchup.com, a blog devoted to all that is QSR, sit-down and everything in-between in the restaurant world. We hope to build a virtual community of people interested in, and who appreciate, the restaurant business Serving as an informative and entertaining snapshot of the restaurant [...]
Tags: Brand Analysis
Think wildlife, think Kenya. The national parks there offer a superb safari experience. Most of all, though, for somebody visiting from India, it comes as a huge surprise that a Government-run forest service can be a Superbrand. The Kenya Wildlife Service (KWS) manages the countrys 35 national parks and reserves. And they manage it well [...]
Tags: Brand Analysis
Reputations are founded upon relationships, trust and confidence, and all three have been dented by Tescos disappointing trading figures. Successful rejuvenation of the brand requires a consistent and compelling communication with all stakeholders. This must be a key priority for the company over the coming weeks and months. Firstly, in media and investor relations, company [...]
Tags: Brand Analysis
More local products are set to hit supermarket shelves in Switzerland following a showcase by Jamaica Promotions Corporation (JAMPRO), under the theme Taste Jamaica, at the islands embassy in Geneva earlier this month. They are certainly very interested, and our rum, coffee and cocoa could find a place on their supermarket shelves if a mutual [...]
Tags: Brand Analysis
Call of Duty: Modern Warfare 3 passed the $1 billion sales mark in 16 days – a day quicker than 2009 blockbuster movie Avatar – Activision has said. Activisions figures are based on Chart-Track and retail customer sell-through information. The company said the milestone highlights the trend of interactive entertainment gaining a greater hold of [...]
Tags: Brand Analysis
R. Paul Singh has been a founder and CEO of four high tech startups with three successful exits. He is currently the CEO of SocialNuggets, a social media data and sentiment real time research and brand analysis firm.
Tags: Brand Analysis
News broke this week of Microsoft’s spring cleaning service currently being performed on the Windows Azure cloud computing portal. As well as paying lip service to the more routine elements of a platform – including improvements to billing, management and SQL Azure database functionalities – the company also announced a more tangible change in form [...]
Tags: Brand Analysis
Luxury carmaker Aston Martin has fought off fierce competition to win the UKs coolest brand award for an unprecedented fifth time in six years. The Gaydon-based manufacturer beat top international brands including Apple, Google, Nike and Rolex to the accolade awarded by the Centre for Brand Analysis and CoolBrands. In the past 10 years, Aston [...]
Tags: Brand Analysis